Mike Ray was late to the game of surfing, but ventured out on Folly Beach 4th block to find his way. The home of Macho Beach, the worst surfing spot in the world. It was time to leave, travel, meet people who speak funny langauges and share in drinking beer and wave riding. MBNR.
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.